Shop facts & stats

Question 1

In 2020, Black Friday online sales in the U.S. reached about how much, per Adobe Analytics?

Accepted Answer

$9 billion. That was a 22% jump over the previous year, as more shoppers avoided in-person crowds during the pandemic.

Question 2

In 2020, online shopping set a record on Thanksgiving Day itself, with total spending of about how much?

Accepted Answer

$5.1 billion. That was 21.5% higher than Thanksgiving Day spending the year before.

Question 3

In 2013, Cyber Monday online sales set a record of about how much, growing 18% over the year before?

Accepted Answer

$1.73 billion. The average order value that Cyber Monday was $128.

Question 4

In 2014, Cyber Monday became the biggest online shopping day of the year, with desktop spending exceeding how much?

Accepted Answer

over $2 billion. That was a 17% increase in desktop spending compared to the previous year's Cyber Monday.

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