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Money · Guess the stat

How well do you know American shopping habits?

Guess the real numbers behind Black Friday, Cyber Monday and shopping trends, see how everyone else guessed, and get the source.

Guess the statOne tap · see how everyone guessed

A 2021 survey found about how many Americans shopped over the Thanksgiving holiday weekend?

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shopping and retail — especially holiday shopping trends
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Shop by the numbers

Real figures with their sources. All Shop facts →

190 million shoppers

In 2019, before the pandemic reshaped shopping habits, about how many people shopped Thanksgiving weekend, spending $68.8 billion total?

That was the highest shopper turnout in the survey's history at that point, with an average spend of $361.90 each.

Source: Wikipedia (Black Friday (shopping)) (2019) en.wikipedia.org

$9 billion

In 2020, Black Friday online sales in the U.S. reached about how much, per Adobe Analytics?

That was a 22% jump over the previous year, as more shoppers avoided in-person crowds during the pandemic.

Source: Wikipedia (Black Friday (shopping)) (2020) en.wikipedia.org

$5.1 billion

In 2020, online shopping set a record on Thanksgiving Day itself, with total spending of about how much?

That was 21.5% higher than Thanksgiving Day spending the year before.

Source: Wikipedia (Black Friday (shopping)) (2020) en.wikipedia.org

What people think about shopping and retail — especially holiday shopping trends

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How do you prefer to shop?

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What's your weakness when it comes to impulse buys?

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Which shopping holiday do you actually shop?

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How does ShopPoll.com work?

Each question asks you to guess a real number about shopping and retail — especially holiday shopping trends. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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